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BBA Sales & Marketing Content

BBA Sales & Marketing

Duration : 3 Years

Eligibility : XII'th in Arts or Science or Commerce


Marketing and sales is the pivotal component of every business in this world. The overall success of any business largely hinges on the strategies applied to successfully market the products or services. Concept selling is the soul of marketing and sales. Successful sales teams sell concepts rather than products or services. They design USPs and generate demand in markets for products and services.

Marketing consists of a long-range of activities which include conducting research to discover needs and wants of people in a market, analyzing people's consumption behavior, developing products and services based on the market research, delivering them to the market efficiently, and communicating with customers about the products and services.

Generating demand in the market, creating product definitions, trending product and service usages, making people follow or unfollow certain products or services, analyzing product or service usages, understanding user-usage data and prognosticating the sales and profit related trends for the companies or organizations are the functions of marketing and sales profession. In today's rapidly changing domestic and international markets the marketing and sales professionals have got unprecedented importance.

Our undergraduate program in Sales and Marketing offers significant opportunities to learn, understand and work on basic concepts related to marketing and sales. At ADYPU, the students get to learn the concepts not only by the most efficient professors, but also by industry professionals and experts and international faculties; and above all, what students learn is not just within the four-walls of the school but they actually work on real-industry concepts.

The school environment is open, relaxed and interactive so as to enable exchange of new ideas and gain a wealth of knowledge. The school is a perfect place for connections, knowledge and tools that you would need to transform your self and embark on a winning career as a successful Marketing and Sales Professional.

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